The third phase of an It’s Feasible™ project – validation - third party experts are given information gathered in the initial phases and hired to perform formal market research and technical feasibility studies. These formal studies provide It’s Feasible™ with more qualitative and quantitative information in the areas of:
- Primary and secondary market demographics
- Product placement
- Customer demographics
- Competitive analysis and differentiation
- Barriers to entry and areas of resistance
- Price point analysis
- Commercialization prospect demographics
- Technical feasibility and platform considerations
- Development, capability and scalability considerations
- General cost of development determinations
