The second phase of an It’s Feasible™ project - investigation -  is where we perform some preliminarily research in an effort to determine whether further time or money should be spent on the idea.  The general areas of focus during this phase include:

1. General industry trending research
2. General competitive landscape research
3. General product value and positioning research
4. General market opportunity - +  50 M in revenue potential  
5. General commercialization prospect and operator review
6. General barriers to entry