1. Ideate:
IT"S WHERE WE
define the epic win if nothing was impossible and time and money were not a limitation. It's also where we ask a lot of "if's" about each Bright Idea™
- If it's a God idea idea?
- If it's within our mandate?
- If it's a rare idea?
- If it's a non-substitutable?
- If it's protectable?
- If it's target market sizeable?
- If it's licensable?
- If it's revenues are reoccuring?
- If it's within our budget?
- If it's fun or inspiring?
2. Investigate:
IT'S WHERE WE
have determined the Bright Idea™
has the potential to be a Big Idea™
and begin soaking on it, investigating its feasibility, monitoring the mountain - what we call the "Voonoh" (greek for mountain) the Big Idea™
is intended to impact. This is where we begin acquiring the necessary intelligence to determine answere a few what, who and how questions.
- What are the strongholds?
- What are the peak institutions?
- What are the trends?
- What are the barriers?
- What's the opportunity?
- Who are competitors?
- Who are operators?
- Who are force multipliers?
- Who are remnant elites?
- Who are potential licensees?
- How is success determined?
5. Capitalize:
IT'S WHERE WE
leverage our proprietary Voonoh Fund investment strategy to allocate sufficient capital to commercialize the Big Idea successfully.
- Finalize Pro-Formas.
- Finalize use of funds.
- Finalize valuations.
- Finalize allocation strategy.
- Finalize stakeholders.
- Finalize account oversight.
- Finalize investment collateral.
- Finalize dispersements.
6. Escalate:
IT'S WHERE WE
begin what we call our "mountain" or "voonoh" climbing phase, executing and adapting the business where needed.
- Begin licensing.
- Begin financial control testing.
- Begin implementation.
- Begin operations.
- Begin radiation strategy.
- Begin penetration strategy.
- Begin value creation.
- Begin managing growth.
3. Validate:
IT'S WHERE WE
engage our third-party trusted advisors to validate our initial intelligence and identify what we don’t know, that we don’t know.
- Validate market demographics.
- Validate competitive analysis.
- Validate product mapping.
- Validate price point analysis.
- Validate financial pro-fromas.
- Validate technical feasibilities.
- Validate operational requirements.
- Validate scalability mapping.
- Validate valuation analysis.
4. Create:
IT'S WHERE WE
begin to immerse ourselves in the Big Idea™ to create and develop the necessary universe of collateral.
- Create business plans.
- Create branding.
- Create products and services.
- Create marketing collateral.
- Create prototypes.
- Create entities. (if needed)
- Create IP strategies.
- Create contracts.
